Introduction to 11xPlay Privacy
Welcome to the 11xPlay Privacy Policy. 11xPlay (“we”, “us”, “our”) is India’s leading online sports prediction and casino platform, operating at the11xplay.in and through our Android and iOS mobile applications. We serve over 50 Lakh registered members across India, providing sports prediction, live casino, card games, and virtual sports entertainment.
This Privacy Policy applies to all personal data we collect when you visit our website, register an account, deposit or withdraw funds, interact with our customer support team, or otherwise engage with any 11xPlay service or communication. It covers our practices across the website, mobile applications, Telegram support, email communications, and all other touchpoints between you and 11xPlay.
We are committed to handling your personal data with transparency, care, and integrity. This policy has been written in plain English so that every Indian user can understand exactly how their information is managed — without needing a legal background. If you have any questions after reading this policy, our Data Protection Officer is available via the contact details in Section 16.
Scope of This Policy
This Privacy Policy covers all data collected and processed by 11xPlay in connection with your use of our platform. It does not cover third-party websites, apps, or services that may be linked from our platform. We recommend reviewing the privacy policies of any third-party services you use alongside 11xPlay.
Personal Data We Collect
11xPlay collects personal data across eight distinct categories. Each category is collected for a specific, lawful purpose. We adhere to the principle of data minimisation — meaning we collect only what is genuinely necessary to deliver our services and meet our legal obligations. The table below provides a full overview of the personal data 11xPlay may hold about you.
| Data Category | Examples | Primary Purpose |
|---|---|---|
| Identity Data | Full name, date of birth, gender, nationality | Account registration, age verification, KYC compliance |
| Contact Data | Mobile number, email address, WhatsApp number | Account communication, OTP verification, support |
| KYC Documents | Aadhaar Card, PAN Card, passport, utility bill | Mandatory identity and age verification before withdrawals |
| Financial Data | UPI ID, bank account number, IFSC code, transaction history | Processing deposits and withdrawals, fraud prevention |
| Prediction & Gaming Data | Bet history, game activity, wager amounts, win/loss records | Service delivery, responsible gambling monitoring, disputes |
| Device & Technical Data | IP address, device ID, browser type, OS, geolocation | Security, fraud detection, platform optimisation |
| Usage Data | Pages visited, session duration, clicks, feature usage | Platform improvement, personalisation, analytics |
| Communication Data | Support chat logs, emails, Telegram messages, call records | Customer service, dispute resolution, compliance records |
We do not collect any sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, genetic data, or biometric data, except where such data forms part of a government-issued identity document submitted for mandatory KYC verification.
How We Collect Your Data
11xPlay collects your personal data through several channels, depending on how you interact with our platform. Below are the six primary methods through which your data is collected:
Registration Form
When you create a 11xPlay account, we collect your name, mobile number, email address, and date of birth to set up your profile and verify your age.
KYC Submission
When you submit KYC documents for withdrawal verification, we collect and securely store government-issued ID and address proof documents.
Financial Transactions
When you deposit or withdraw funds, our payment gateway collects UPI IDs, bank account numbers, and transaction references for processing.
Customer Support
When you contact our support team via Telegram, email, or live chat, we record communications for quality assurance and dispute resolution.
Platform Usage
As you use 11xPlay, we automatically collect usage data including pages visited, bets placed, and session information through cookies and analytics tools.
Device & Browser
Technical data including your IP address, device type, operating system, and browser version is collected automatically to ensure platform security.
Accuracy of Information
You are responsible for ensuring all information provided to 11xPlay is accurate, complete, and up to date. Providing false, misleading, or another person’s information is a serious violation of our Terms and Conditions and may result in permanent account suspension and forfeiture of funds.
Why We Use Your Data
Every piece of personal data we collect is used for a specific, legitimate purpose. 11xPlay never processes your data arbitrarily or beyond the scope of delivering, improving, and securing our services. The following are the lawful bases and specific purposes for which we use your personal information:
4.1 Service Delivery
Your registration data, financial data, and prediction history are processed to create and manage your account, process deposits and withdrawals, record your prediction activity, credit bonuses and winnings, and provide you with a personalised and functional 11xPlay experience. Without this processing, we cannot provide our services to you.
4.2 Legal Compliance
We are required by applicable laws and regulations to process certain personal data, including KYC documents for anti-money laundering (AML) compliance, transaction records for financial reporting, and communication records for dispute resolution. This processing is mandatory and cannot be refused without impacting your ability to use the platform.
4.3 Fraud Prevention & Security
Device data, IP addresses, and usage patterns are analysed by our security systems to detect and prevent fraud, money laundering, bonus abuse, account takeovers, and other malicious activity. This processing protects both 11xPlay and the honest majority of our members. Our fraud detection systems operate in real time and flag suspicious behaviour automatically.
4.4 Platform Improvement
Anonymised usage data and analytics are used to identify popular features, diagnose technical issues, improve loading speeds, and develop new products that better serve Indian bettors. This data is processed in aggregate and cannot be traced back to individual users in our analytics reports.
4.5 Marketing & Promotions
With your consent, we may use your contact information and prediction preferences to send you personalised promotional offers, bonus notifications, and platform updates via SMS, email, WhatsApp, or Telegram. You may opt out of marketing communications at any time through your account settings or by contacting support. Opting out will not affect your ability to use 11xPlay services.
4.6 Responsible Gambling
Your prediction history, session frequency, and deposit patterns are monitored by our responsible gambling systems to identify members who may be experiencing gambling-related harm. This monitoring exists to protect you — not to profile you for commercial purposes. If our systems flag a concern, our responsible gambling team may reach out proactively to offer support tools such as deposit limits, cooling-off periods, or self-exclusion.
KYC & Identity Verification Data
Know Your Customer (KYC) verification is a mandatory requirement for all 11xPlaymembers who wish to withdraw winnings from their accounts. KYC serves two critical purposes: it verifies that you are who you say you are, and it confirms you meet the minimum age requirement of 18 years to use our platform.
5.1 Documents We Collect for KYC
- Aadhaar Card (front and back) — primary identity and address document for Indian citizens.
- PAN Card — required for financial compliance and withdrawals above Rs.10,000.
- Passport — accepted as an alternative identity document for non-Aadhaar holders.
- Recent bank statement or utility bill (within 3 months) — accepted as standalone address proof.
- A live selfie holding your ID document may be requested by our KYC team in certain cases for enhanced verification.
5.2 How We Store KYC Documents
All KYC documents submitted to 11xPlay are stored in encrypted, access-controlled cloud storage environments. Access to KYC data is restricted to authorised compliance and security personnel only, and all access is logged and audited. Documents are never stored on staff personal devices or sent via unencrypted communication channels.
KYC Data Is Never Sold
11xPlay absolutely does not sell or share your KYC documents with any commercial third party. KYC data is shared only with our authorised identity verification partners and, where legally required, with regulatory or law enforcement authorities. All such sharing is governed by strict data protection agreements.
5.3 KYC Data Retention Period
KYC documents are retained for a minimum of 5 years following account closure, as required by applicable anti-money laundering (AML) regulations. This retention is mandatory and cannot be waived at user request. After the required retention period, KYC documents are permanently and securely deleted from all 11xPlay systems.
Financial Data Protection
When you deposit or withdraw funds on 11xPlay, financial data is necessarily collected and processed. We understand that financial data is among the most sensitive categories of personal information, and we apply the highest standards of security to its handling.
6.1 Financial Data We Collect
- UPI IDs used for deposits and withdrawals on 11xPlay.
- Bank account number and IFSC code for bank transfer withdrawals.
- Transaction references (UTR numbers) for tracking and reconciling payments.
- Complete deposit and withdrawal transaction history for your account lifetime.
- Cryptocurrency wallet addresses (for members using crypto deposit/withdrawal options).
6.2 What We Do NOT Store
We Never Store Full Card Details
11xPlay does not store full debit or credit card numbers, CVV codes, or card expiry dates on our servers. All card transactions are processed directly by our PCI-DSS certified payment gateway partners. We only retain a tokenised reference for records purposes.
6.3 Financial Data Security Measures
All financial data transmitted between your device and 11xPlay servers is protected with 256-bit SSL/TLS encryption — the same encryption standard used by leading Indian banks and financial institutions. Our payment infrastructure is independently audited for PCI-DSS compliance on an annual basis to ensure we maintain the highest standards of financial data security for Indian users.
Cookies & Tracking Technologies
11xPlay uses cookies and similar tracking technologies to provide a functional, personalised, and secure prediction experience. A cookie is a small text file placed on your device by our website that helps us recognise you, remember your preferences, and analyse how you use our platform. We use four types of cookies, described in detail below.
| Cookie Type | Purpose | Duration |
|---|---|---|
| Essential Cookies | Necessary for the Platform to function. Enable login sessions, security tokens, and core navigation. Cannot be disabled. | Session / Up to 1 year |
| Analytics Cookies | Help us understand how users interact with 11xPlay. Track page views, session length, and feature engagement. Data is anonymised. | Up to 2 years |
| Preference Cookies | Remember your settings such as language preference, display options, and prediction layout preferences. | Up to 1 year |
| Marketing Cookies | Used to deliver relevant promotions and measure the effectiveness of our advertising campaigns. Only set with your consent. | Up to 90 days |
7.1 Managing Your Cookie Preferences
You can manage or disable cookies at any time through your browser settings. Most modern browsers — including Chrome, Firefox, Safari, and Edge — provide controls to view, delete, and block cookies. Please note that disabling essential cookies may prevent certain features of 11xPlay from functioning correctly, including the login session and security features.
When you first visit 11xPlay, a cookie consent banner is displayed. You may accept all cookies, reject non-essential cookies, or customise your preferences. Your cookie choices are stored and respected until you change them. You may update your cookie preferences at any time by clearing your browser cookies and revisiting the 11xPlay website.
7.2 Third-Party Analytics
11xPlay uses Google Analytics (with IP anonymisation enabled) and proprietary analytics tools to understand how users navigate our platform. These analytics systems collect anonymised, aggregated data — they cannot identify you personally. You may opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
Third-Party Data Sharing
11xPlay will never sell, rent, or trade your personal data to third parties for their own commercial or marketing purposes. This is an absolute commitment. However, to deliver our services effectively, we do share specific data with carefully vetted third-party partners under strict contractual data protection obligations. Below we set out every category of third party with whom data may be shared, and the lawful basis for doing so.
- Payment Processors — UPI gateway providers, bank transfer processors, and cryptocurrency exchange partners receive financial data strictly necessary to process your deposit or withdrawal. These partners are bound by PCI-DSS standards and strict data protection agreements.
- KYC Verification Partners — Authorised identity verification services receive your KYC documents for the sole purpose of verifying your identity and age. These partners are subject to confidentiality agreements and cannot use your data for any other purpose.
- Cloud Infrastructure Providers — Our hosting and cloud storage partners maintain the servers on which 11xPlay data is stored. They operate as data processors under our instructions and cannot access the content of your data independently.
- Fraud Detection & Security Services — Specialist fraud detection tools receive device and IP data to identify and prevent fraudulent activity. This processing protects all 11xPlay members from account takeovers and financial crime.
- Law Enforcement & Regulators — We will share data with Indian law enforcement agencies, courts, or regulatory bodies when required to do so by a valid legal order, subpoena, or statutory obligation. We notify affected users wherever legally permitted to do so.
- Business Transfers — In the event of a merger, acquisition, or sale of 11xPlay's business assets, member data may be transferred to the acquiring entity. You will be notified of any such transfer and given the opportunity to close your account beforehand.
We Never Sell Your Data
11xPlay does not and will never sell your personal data to advertisers, data brokers, or any other commercial third party. Our business model is based on providing excellent prediction services — not monetising your personal information.
Data Security Measures
Protecting your personal data against unauthorised access, loss, alteration, or disclosure is one of 11xPlay’s most critical operational commitments. We implement a comprehensive, layered security framework that covers technical, organisational, and operational safeguards.
9.1 Technical Security Measures
- 256-bit SSL/TLS encryption on all data transmitted between your device and 11xPlay servers — the same standard used by major Indian banks.
- Encryption at rest for all stored personal data, KYC documents, and financial records using AES-256 encryption.
- Multi-layer firewall protection and intrusion detection systems monitoring all network traffic in real time.
- Multi-factor authentication (MFA) required for all 11xPlay staff accessing systems that contain member personal data.
- Regular automated vulnerability scans and independent penetration testing conducted by certified cybersecurity firms.
- Data masking applied to sensitive fields in internal dashboards, ensuring staff see only the data strictly required for their role.
9.2 Organisational Security Measures
Access to personal data within 11xPlay is governed by a strict need-to-know principle. Only staff whose specific role requires access to personal data are granted it, and that access is limited to the minimum scope necessary. All staff with data access undergo mandatory privacy and data security training and are bound by confidentiality agreements.
9.3 Data Breach Response
In the unlikely event of a personal data breach that poses a risk to your rights and freedoms, 11xPlay will notify affected users promptly, clearly explaining the nature of the breach, what data was involved, the likely consequences, and the steps we are taking to address it. Our security incident response team operates 24/7 and is equipped to contain and investigate breaches immediately.
Data Retention Policy
11xPlay retains your personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable law. The following table summarises our data retention periods by category:
| Data Category | Retention Period |
|---|---|
| Account Registration Data | Duration of account + 2 years after closure |
| KYC Documents | 5 years after account closure (AML compliance) |
| Financial Transaction Records | 7 years (statutory financial record keeping) |
| Prediction & Gaming History | 5 years after account closure |
| Support Communications | 3 years after case closure |
| Device & IP Logs | 12 months on a rolling basis |
| Marketing Consents & Records | Until consent is withdrawn + 1 year |
| Responsible Gambling Records | 5 years after account closure |
After the applicable retention period has expired, your personal data is permanently and securely deleted or anonymised from all 11xPlay systems. Where data is anonymised rather than deleted, it is processed in aggregate form and can no longer be linked back to you as an individual.
Your Data Rights
As an 11xPlay member and an individual whose personal data we process, you hold the following rights with respect to your information. We are committed to honouring these rights promptly and transparently. To exercise any of the rights below, contact our Data Protection Officer through the channels listed in Section 16.
Right to Access
Request a copy of all personal data we hold about you at any time.
Right to Rectification
Ask us to correct any inaccurate or incomplete personal data we hold.
Right to Erasure
Request deletion of your personal data, subject to legal retention obligations.
Right to Object
Object to the processing of your data for marketing or profiling purposes.
Right to Restrict
Request that we limit processing of your data in certain circumstances.
Right to Portability
Receive your data in a structured, machine-readable format for transfer.
How to Exercise Your Rights
All data rights requests must be submitted to our Data Protection Officer via Telegram (@11xPlaySupport) or email (support@the11xplay.in). We will verify your identity before processing any request and respond within 30 calendar days. We do not charge a fee for reasonable rights requests.
Children’s Privacy
Strictly 18+ Platform
11xPlay is a strictly adults-only platform. We do not knowingly collect personal data from anyone under the age of 18. Our registration process includes age verification steps and mandatory KYC for all withdrawal-eligible accounts.
If 11xPlay becomes aware that personal data has been collected from a person under the age of 18, we will immediately suspend the account, delete all associated personal data, and forfeit any associated funds. Any winnings derived from an underage account will not be paid out under any circumstances.
Parents or legal guardians who believe a minor may have registered on 11xPlay should contact our support team immediately via Telegram (@11xPlaySupport) or email (support@the11xplay.in). We will investigate and act promptly.
International Data Transfers
As a digital platform serving Indian users, some of 11xPlay’s technical infrastructure — including cloud hosting, analytics, and security services — operates on servers located outside India. Where your personal data is transferred to servers in other countries, we ensure that such transfers are protected by appropriate safeguards including Standard Contractual Clauses (SCCs), data processing agreements, or transfers to countries with an adequate level of data protection recognised by international standards.
Your personal data will never be transferred to a country or territory that does not provide an adequate level of protection for personal data without the appropriate contractual safeguards being in place. If you would like further information about the specific safeguards we use for international data transfers, please contact our Data Protection Officer.
Marketing & Communications
With your consent, 11xPlay may send you promotional communications including bonus offers, match alerts, new game announcements, and platform updates. We use the following channels for marketing communications: SMS to your registered mobile number, email to your registered address, WhatsApp (where consented), and Telegram channel notifications.
14.1 Opting Out of Marketing
You may opt out of marketing communications at any time using any of the following methods:
- Log in to your 11xPlay account and navigate to Settings → Communication Preferences to update your marketing opt-in choices.
- Click the 'Unsubscribe' link at the bottom of any marketing email from 11xPlay.
- Reply 'STOP' to any marketing SMS received from 11xPlay to unsubscribe from SMS communications.
- Contact our support team via Telegram or email and request removal from all marketing lists.
Opting out of marketing communications will not affect transactional messages related to your account, such as deposit confirmations, withdrawal notifications, KYC status updates, or security alerts. These communications are essential to managing your account and cannot be disabled.
Policy Amendments
11xPlay reserves the right to update, amend, or replace any part of this Privacy Policy at any time to reflect changes in our data practices, new legal requirements, new services, or improvements to our platform. When material changes are made to this Privacy Policy, we will notify registered members via email to their registered address and through an in-app notification displayed upon next login.
The most current version of this Privacy Policy will always be available at the11xplay.in/privacy-policy. The “Last Updated” date at the top of this page indicates when the current version was published. We recommend reviewing this policy periodically to stay informed about how 11xPlay protects your personal data. Your continued use of 11xPlay following any update constitutes acceptance of the revised Privacy Policy.
We Will Always Notify You of Material Changes
For any changes that significantly affect how we collect or use your personal data, 11xPlay will provide at least 14 days’ advance notice before the changes take effect. During this period you may contact us with any concerns or close your account if you do not agree with the changes.
Contact & Data Protection Officer
For any questions, concerns, or requests related to this Privacy Policy or your personal data held by 11xPlay, please contact our dedicated Data Protection Officer through any of the following official channels. We commit to responding to all privacy enquiries within 2 business days and resolving all data rights requests within 30 calendar days.
Telegram — Fastest
@11xPlaySupport
24/7 — Priority privacy channel
Email — DPO
support@the11xplay.in
Response within 2 business days
Live Chat
Available on the11xplay.in
24/7 — Instant Response
Via Official Site
Hindi & English support
Common Questions About 11xPlay Privacy
Plain-language answers to the most common privacy and data protection questions asked by 11xPlay members across India.